How Live Blogs Can Help You Build Trust and Strengthen Engagement With Your Audience

The rapid pace of breaking news has led to a significant shift in how people get their information. Social media platforms have surpassed broadcasters and major newspapers as the primary source of real-time news, leaving many publishers struggling to find their place in this new paradigm. They need a way to deliver the news their audiences want in a format that respects their time, attention, and intelligence. Live blogs are an ideal solution.

Real-time news is more than just a news format; it’s a platform for building trust and strengthening engagement with your audience. As the 2025 Reuters Digital News Report makes clear, audiences are overwhelmed, trust is fragile, and the format of how news is delivered matters now more than ever.

While there are many different tools that allow for the tracking of real-time news, not all of them are created equal. When choosing a news tracker, it’s important to consider how it will fit into your workflow, the speed at which you need to react, and whether or not you will be using it for competitor monitoring.

In a world where misinformation spreads just as quickly as legitimate reports, live blogging is an effective tool for countering the effects of fake news. By prioritizing transparency and showing readers how their stories are made, live blogs allow journalists to build trust in their editorial judgement and bolster the credibility of their work. During the US election in 2024, Suddeutsche Zeitung saw seven of its top 10 most-read articles come from its live blog, a testament to the value of this type of meta-coverage.