When most people think of news they imagine black-and-white journalism in a newspaper or the six o’clock news on television. But news can apply to a city, region, or company as well, and can be shared for many reasons—from a marketing perspective to improve brand visibility to employee morale building. Regular business news can also help companies stay transparent and accountable, which can have a positive impact on reputation.
Corporate news refers to news that is created by a corporation itself, rather than by journalists at traditional media outlets. This can include anything from earnings reports to product launches. Regardless of the subject matter, it is important to remember that news must be factual and impartial—not promotional. The most successful corporate news stories will provide information that is interesting and engaging, but they will also reflect the concerns of the corporation that created them.
For example, if one of a large oil company’s tankers runs aground and leaks oil into the ocean, this will be headline news all over the world. The company’s own newspaper will be forced to choose between reporting the facts as they appear (which may have a negative impact on the financial status of the company) or downplaying or concealing the information in order to protect its image.
The inverted pyramid model for writing news works well for business news, because the most important information needs to be presented first. Likewise, business and economic news articles often feature quotes from experts to lend credibility and help readers understand the significance of the information being presented. However, too many quotes can become repetitive and uninteresting for the reader. If possible, keep these sections to three or four paragraphs at most.